South Packard · Ann Arbor, MI
SoPac
A street-shutting, food-truck-having, water-balloon summer block party.
Tree Town ✦ A2 ✦ Est. 2026 ✦ Block Party
01 — The Mark
The Bend
Packard drops out of downtown at a southeast angle, then kinks and flattens east toward Ypsi. SoPac lives right at that elbow — so the logo is that elbow: a route line that comes in on the diagonal and straightens out east, with a marker at the bend. Sun’s always setting over Packard.
Primary seal
For hat patches, sticker centerpieces, the back of a tee. Reads at any size.
Wordmark & route lockup
SoPac
SOPAC BLOCK PARTY · 2026
The friendly lockup for shirt fronts and signage. Works in one color too — solid cream on forest, or all-black for a single-screen print.
02 — Palette
Crunchy & Sun-faded
Earthy, slightly 1970s, like a faded co-op tote that’s seen a lot of summers. Built for cheap, clean spot-color printing — most pieces use 2–3 of these.
Burr Oak
#26402B
Marigold Sun
#EFB23C
Packard Sunset
#DB6A2E
Huron Teal
#5E9488
Brick Rust
#B23A2E
Oat Cream
#F3E7CD
03 — The Merch
Wearables & Goods
A starter run: tee, dad hat, canvas tote, sticker sheet, and a koozie for the food-truck line. Same vocabulary across all of them — bend, sun, daisies, oak.
The Tee
Big groovy wordmark + bend across the chest, daisies bracketing it. Forest is the hero color; also great on oat cream or rust.
2-color print · forest / oat / rust
The Dad Hat
Unstructured 6-panel in marigold corduroy with the sunset-over-Packard seal embroidered front-center. Trucker version works too.
Embroidered patch · 3-color
The Tote
Natural canvas with a tongue-in-cheek nod to the “People’s Republic of Ann Arbor.” Farmers-market approved.
Natural canvas · 3-color
Sticker Sheet
Die-cut mix — the seal, a “Bend” badge, daisy, A2 block, acorn. Hand them out, slap ’em on water bottles and coolers.
Die-cut vinyl · full color
The Koozie
Rust foam can-cooler for the food-truck line and the water games. Cheap, useful, everybody keeps one.
Wrap print · 2-color
Bandana
Dog-and-kid friendly. Doubles as decor — tie a few to the street barricades and the food-truck canopy.
Single-color print on marigold
04 — Print Notes
Keeping It Cheap
Spot colors
Die-cut mix — the seal, a “Bend” badge, daisy, A2 block, acorn. Hand them out, slap ’em on water bottles and coolers.
One-color fallback
The wordmark + bend and the seal both work in a single ink (all forest, or all black) for the lowest-cost run.
Vector ready
Everything here is built as vectors, so it scales from a sticker to a banner with no fuzziness. A printer can take it straight to film.
Garment colors
Forest, oat cream, and rust blanks all show the art well. Avoid anything too bright — it fights the faded palette.
Keeping It Cheap
SOPAC · Tree Town · Summer 2026